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Online fashion and lifestyle retail Global Fashion Group (GFG) has launched 100% recycled delivery satchels.

Launched at the company’s business in Australia and New Zealand, ‘The Iconic’ satchels are made from 100% recycled plastic. They are certified under the Good Environmental Choice Australia (GECA) Recycled Products Standard.

With this launch, GFG claims that it has become the first major retailer in Australia and New Zealand to make such a commitment towards sustainable packaging.

It is also in line with the retailer’s broader sustainability initiatives.

In its inaugural Sustainability Report published in March this year, GFG outlined the company’s global sustainability strategy and 2022 commitments.

GFG chief sustainability officer Jaana Quaintance-James said: “At GFG we are committed to making continuous improvement towards our sustainability objectives and driving a more holistic and comprehensive approach to sustainability across the Group.

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‘’We’re incredibly proud to offer our customers across Australia & New Zealand, an improved satchel alternative and aim to do so for all of our over 13 million Active customers across all GFG markets, over the next two years.

“While we recognise we have much more work to do, GFG is in a very unique position to help educate a huge part of the world’s population on what shopping sustainably means and this marks a big milestone in that journey.”

The full roll-out is expected to be completed later this year.