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October 27, 2020

Google commits to 100% plastic free recyclable product packaging

Google has pledged to make all its product packaging 100% plastic free and recyclable by 2025.

Google has pledged to make all its product packaging 100% plastic free and recyclable by 2025.

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The new goal was revealed as part of an update on the company’s next steps towards reaching sustainable hardware.

In a Google blog post, Sustainability Systems architect David Bourne said: “We’ll continue to keep all shipping of Made by Google hardware to and from our direct customers 100% carbon neutral.

“And we want to take things a step further by ensuring that the product box itself is sustainable and recyclable, removing headaches for the recyclers who process it.

“We’ve already made a reduction in plastic use in our packaging since 2016, but we have a lot of hard work ahead in order to meet this new goal.

“To get us there, we need to uncover alternative, recyclable materials that will still protect our products.

“It’ll take partnering with our suppliers, tinkering in the lab and sharing learnings across the industry, but we’ll get there.”

Meanwhile, Google has revealed that it already reached its commitment, which was announced last year, to use recycled materials in all its products by 2022.

It was realised by using recycled material in the hardware design of all the new Pixel and Nest products.

The company has incorporated 100% recycled aluminium, 70% recycled plastic and 75% post-consumer recycled plastic in these products.

In addition, Google noted that it has updated its original goal and pledged to 50% recycled or renewable material by 2025.

Furthermore, it aims to obtain UL 2799 Zero Waste to Landfill certification at all final assembly manufacturing sites by 2022.

Related Companies

Free Whitepaper
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Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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