US-based consumer packaging company Graphic Packaging has introduced a non-polyethylene (PE) coated packaging solution for the foodservice sector.

Named OptiCycle, the packaging is designed to serve as an alternative to PE and polylactic acid (PLA) coated products.

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The packaging line is easily recyclable as the liquid barrier coating can be easily separated from the paper.

In addition, almost the entire cup can be reused to make other paper products as around 98% of the fibre used is recoverable when repulped.

Graphic Packaging president and CEO Michael Doss said: “Paper cups made with renewable fibre are a great on-the-go beverage option for brands and consumers.

“OptiCycle’s advanced coating technology is water-based, requires less coating material and increases the amount of fibre that can be recovered when it is recycled.”

The development of OptiCycle is in line with Graphic Packaging’s Vision 2025, through which it aims to develop more environmentally friendly packaging solutions by using its sustainability profile.

The company claims this is the first time a domestic supplier has commercialised such a packaging solution in North America.

Graphic Packaging global innovation and new business development senior vice-president Ricardo De Genova said: “There is considerable focus on creating products with the future of our planet in mind. Sustainability is at the centre of our innovation efforts at Graphic Packaging.

“With OptiCycle, we are taking another step in the journey for a better planet, enabling customers to achieve their sustainability goals, and helping them feel even better about fibre-based packaging as an alternative to plastics.”

Based in Atlanta, Georgia, Graphic Packaging provides sustainable fibre-based packaging solutions for various markets, including the food, beverage and foodservice sectors.

Last month, the company launched ProducePack, a range of sustainable paperboard packaging solutions for fresh produce.