US-based Graphic Packaging International (GPI), along with tray sealing machinery specialist G. Mondini, has developed a new laminated vacuum skin carton to pack chilled and frozen products.

Named SlimFresh, the new easy-to-open pack is suitable for meat, fish and poultry retailers.

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SlimFresh wraps two high-barrier shrink films around the meat, fish or poultry product to produce a vacuum pack.

Recently launched in the Italian protein market, the new pack also offers oxygen barrier properties and product visibility, and can be displayed vertically.

Graphic Packaging International convenience and consumer products marketing manager Nikki Clark said: “According to WRAP, 15 million tonnes of food was wasted in the UK in 2014.

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“The shelf life of food products can play a key role in reducing those exceptional figures.

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"SlimFresh is a vacuum pack that can ensure food remains fresher for longer."

“At GPI, we believe the right packaging solution can increase the time a product retains its freshness and attractiveness when on the shop shelf. SlimFresh is a vacuum pack that can ensure food remains fresher for longer.”

Both sides of the new packaging can feature product-related graphics created by brands and retailers.

Clark added: “Our board solutions have superior tear resistance when wet, are made from renewable and recyclable resources and the board can be recycled when separated from the liner.

“An ideal solution for environmentally conscious retailers and consumers.”

With 11 converting sites across Europe, GPI currently provides beverage, convenience and consumer products.

Image: SlimFresh is suitable for meat, fish and poultry products. Photo: courtesy of Graphic Packaging International.