China-based Greatview Aseptic Packaging has developed new traceable milk cartons with unique quick reflex (QR) codes printed on its aseptic packages.
The development is in line with China's revised food safety law that requires manufacturers to establish full supply chain traceability systems.
Consumers can use smartphones to trace item-level information about the milk contained in the carton by scanning the printed QR codes.
The new traceable cartons will be used to package China Mengniu Dairy's Selected Meadow brand products.
Greatview has partnered with Tencent's WeChat and Chinese retailer RT-Mart for Mengniu to apply the technology in promoting its Selected Meadow Traceable+ milk brand.
Commenting on the development, Greatview CEO Jeff Bi said: "China's revised 'Food Safety Law' now requires manufacturers to establish full supply chain traceability systems.
"Greatview's development of item-level traceable cartons using QR codes has been in anticipation of this legal trend and allows Greatview carton products to carry their own separate ID.
"Smartphone-carrying consumers who scan the codes can be instantly associated with the individual products they purchase. Making instant online payments, gaining bonus points and giving consumers specific information about the product inside are but a few of the choices that will be just a touch away for consumers."
Greatview is one of a select few integrated providers of aseptic packaging material and related services globally.
The company provides dairy and non-carbonated soft drink producers with customised, high-quality and competitively priced aseptic packaging that is fully compatible with standard roll-fed filling machines.