Greiner Packaging redesigns Bayerische Milchindustrie’s ayran cups

15 September 2017 (Last Updated September 19th, 2017 13:55)

Plastic packaging manufacturer Greiner Packaging has redesigned and created new packaging for Bayerische Milchindustrie (BMI) cooperative dairy’s ayran cup.

Greiner Packaging redesigns Bayerische Milchindustrie’s ayran cups

Plastic packaging manufacturer Greiner Packaging has redesigned and created new packaging for Bayerische Milchindustrie (BMI) cooperative dairy’s ayran cup.

The new cup features a unique surface structure that provides it a metal-hammertone look.

In 2015, BMI approached Greiner to provide a new appearance for its ayran drink.

An in-house team of Greiner comprising Design & Prototyping division DesPro, project management and technicians developed the new packaging.

“Transferring the characteristic hammertone look of the copper cups to a plastic cup initially presented us with a few challenges.”

Greiner Packaging key account manager Christian Platzer said: “Our goal was to bring the plastic cup as close to the design of the original cup as possible.

“However, transferring the characteristic hammertone look of the copper cups to a plastic cup initially presented us with a few challenges.”

Greiner noted that the surface indentations on the cup comprise different sizes, which were removed following intensive development by the in-house team.

The two 250ml cups are currently available in white and copper, while the latter strongly resembles the original cup, offering a high degree of recognisability.

The white cup will be commercialised primarily at the retail level and the copper-coloured cup will be promoted to foreign ethnic markets.

Greiner has also developed a special colour granulate with metallic pigmentation to provide an authentic drink experience to customers.

Greiner Packaging consists of two business units, namely the packaging business unit with the product groups K and Kavo, and the Assistec business unit.

The company operates in more than 19 countries and provides a wide variety of plastic packaging.


Image: Greiner’s new BMI ayran cups. Photo: courtesy of Greiner Packaging International.