Packaging solution provider Harpak-ULMA has announced a new suite of packaging design & prototyping services for producers to develop and operationalise innovative packaging concepts.

With the new services, marketing and packaging engineering teams can access a combination of conceptual design, prototypes, and implementation guidance from a single source.

Furthermore, they will be able to visualise and evaluate multiple designs by easily producing high-quality, photo-realistic 2D/3D renderings complete with branding and graphics.

Harpak-ULMA CEO Kevin Roach said: “Formalising our capabilities into a one-stop service offering designed to help producers bring new concepts to market faster, at less cost, is consistent with our emphasis on driving innovation in this market space.

“Combining our operational experience with advanced design tools allows us to present detailed, photo-realistic renderings of retail-ready presentations based on actual production parameters. We can even execute shipment and shelf-life testing using production-quality prototypes.”

The new suite of services also enables producer marketing teams to quickly visualise new packaging renderings and real package samples.

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Roach added: “Our service offers them an alternative to more traditional approaches for introducing new packaging not only making the ideation process more tangible but decreasing NPI risk by avoiding costly design mistakes early on.”

The new agile-based approach will streamline the delivery of tangible, realistic, production-ready concepts to their customers.

Harpak-ULMA is the North American arm of ULMA Packaging which provides complete packaging line solutions for food, medical, bakery, and industrial products.

The company uses Rockwell Automation’s controls and information platforms to provide smart, connected packaging systems.