UK bottled water brand Harrogate Water has successfully secured sufficient availability of recycled polyethylene terephthalate (rPET) to ensure all its product packaging will contain 50% recycled content from April this year.

The company noted that the amount of rPET content will match that of its glass bottles, which also contain 50% recycled content.

It is reported that all materials used by Harrogate Water are 100% recyclable and none of the company’s waste goes to landfill.

Last year, the company had launched a recycling campaign with environmental charity Keep Britain Tidy, which urges consumers to dispose of their bottles responsibly.

“The more we recycle, the greater the availability of rPET and the closer we get to a truly circular economy.”

Harrogate Water chief executive officer James Cain said: “It is not an inevitability that plastic bottles end up in our rivers and oceans.

“We all have a responsibility to ensure that we dispose of our packaging properly and recycle our bottles so that they can go on to become another bottle or other useful product, just as we already do with our cans and glass bottles. We shouldn’t think of them or refer to them as single use; they can have an infinite number of lives.”

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“Naturally sourced water is the healthiest drink. Harrogate Water is sourced from within a Site of Special Scientific Interest, caring for the environment is in our DNA which is why we have partnered with Keep Britain Tidy to encourage recycling. The more we recycle, the greater the availability of rPET and the closer we get to a truly circular economy.”

According to the company, PET plastic used to make beverage bottles is the most environmentally efficient packaging solution.

During manufacturing, PET plastic uses less energy and produces less greenhouse gas emissions.

It is reported that the introduction of rPET represents a significant investment for the business.