Healthcare firm TherapeuticsMD unveils new packaging for prenatal vitamins

7 June 2016 (Last Updated June 7th, 2016 18:30)

US-based healthcare company TherapeuticsMD has developed new packaging for prenatal vitamins that contain iron.

US-based healthcare company TherapeuticsMD has developed new packaging for prenatal vitamins that contain iron.

The packaging has been designed to address the challenges faced in producing child-resistant safety packaging for prenatal vitamins.

It includes a blister pack locking system that allows adults to easily open it by squeezing the sides, pulling out the pill blister, and pressing the capsule through the foil backing.

"Our new packaging addresses a long-time need in the prenatal market to offer women more convenient blister packaging for each dose, while also meeting important safety needs."

TherapeuticsMD marketing vice-president Jason Spitz said: "As a leader in healthcare solutions for women, we are continually looking for ways to provide patients with products that embody efficacy, safety, and convenience.

"Our exciting new packaging addresses a long-time need in the prenatal market to offer women more convenient blister packaging for each dose, while also meeting important safety needs.

"It reflects our commitment to women's health, strengthens our relationships with Ob / Gyns, and helps to grow trust in our unique products for women."

The new line of packaging developed by TherapeuticsMD will be used for vitaMedMD's vitaPearl prenatal multivitamin and BocaGreen's Prena1 Pearl, the brand's authorised generic.

vitaPearl and Prena1 Pearl include more folic acid than the other prescription prenatal vitamin and provide 16 vitamins and minerals along with 200mg of pur-Docosahexaenoic acid (DHA), a highly-purified, marine-based DHA.