Energy and soft drink producer Hell Energy and beverage can factory Quality Pack have signed a contract with aluminium company Hydro to introduce the greenest beverage can.

The partnership is aimed at addressing the challenges related to packaging recycling by producing aluminium cans that have some of the highest level of recycled content in the world.

Hell Energy has committed to make its entire beverage can body sheet from Hydro’s sustainable aluminium.

Circal, Hydro’s certified aluminium, contains minimum 75% recycled post-consumer scrap.

Hell Energy managing director and Quality Pack CEO Barnabas Csereklye said: “We aspire to lead the market and be the global benchmark by providing low carbon packaging for our consumers. This is why we have committed ourselves to the innovation of Hydro, that is by far the most sustainable solution for our market.”

With this commitment, Hell Energy became the only known beverage company offering low carbon can to its customers across the world according to a press release. The product is certified by an independent third party.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

As part of its commitment towards sustainability, the company pledged to cut plastic bottles in its portfolio to 1% by 2025.

The company successfully reduced its greenhouse gases by 60%, compared to its previous packaging.

In 2017, Hell Energy developed its own, and Hungary’s first aluminium beverage can factory Quality Pack. Since then, it has been recycling 100% of its own industrial scrap.

The company’s products are available in more than 50 countries.

In December last year, UK supermarket chain Co-op launched a campaign to cut aluminium packaging, including Christmas mince pie wrappers.