German self-adhesive technology specialist Herma has expanded its range of self-adhesive materials with the introduction of the Essential Line, offering label printers a more economical option for price-sensitive standard applications.
The range includes a selection of paper-based and film-based self-adhesive label materials for everyday applications, including food packaging, cosmetic products and shipping cartons.
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According to Herma, the products are tailored around the fundamental performance requirements of each application, leaving out extra features that are unnecessary for the intended use.
The company added that the materials in the new Essential Line use the same established standard adhesives and backing materials already known from the wider Herma portfolio.
They are produced and finished on the same manufacturing lines.
At launch, the Essential Line includes a number of standard label materials.
In the high-volume thermal segment, aimed at uses such as variable data printing for food labelling, the initial portfolio features HERMAtherm top el (type 922), HERMAtherm eco el (901) and HERMAtherm PP el (827).
The company said HERMA white el (602) will be introduced soon for a wide variety of paper-based label applications, including logistics and dispatch.
In film materials, HERMA PP white el (887) is also set to become available shortly for a wide range of standard uses.
The company noted that the suffix “el” identifies each product as part of the Essential Line.
It added that another benefit of the Essential Line is its supply format in net width on 4,000 linear metre rolls, which aims to provide a cost-effective option, even for smaller label runs.
Herma product manager Hendrik Kehl said: “In many cases, it is sufficient for a self-adhesive material to have good properties for flexographic printing without also needing to be suitable for UV inkjet. Nor does the level of opacity in paper labels always need to be the highest possible.
“Without features not required in the application, the Essential line becomes a compelling economic proposition, particularly for highly price-sensitive projects.”
