Visual packaging company HLP Klearfold has expanded its recycled polyethene terephthalate (rPET) portfolio with the launch of a 100% post-consumer recycled (PCR) content plastic folding carton.

The new Klearfold RPET100 will support brands in achieving their goal of using plastic packaging with up to 100% PCR content.

HLP Klearfold has used custom extruders and locally sourced post-consumer PET waste to produce rPET with 100% PCR.

At first, the company invested in the extruders to develop rPET with 30% PCR.

HLP Klearfold president Steve Frazier said: “When we began making 30% box-grade PCR rPET ten years ago, we arrived at 30% content as a proper balance between our customers’ sustainability aspirations at that time and our ability to produce rPET with no perceptible difference in quality as compared to our virgin APET.

“Today, many major brand owners and retailers are developing more stringent sustainability goals, many to be implemented by 2025, and our 100% PCR plastic folding cartons can help them get there.”

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HLP Klearfold noted that the company’s Klearfold RPET30 will continue to be marketed.

Frazier added: “This expansion of PCR offerings enables HLP Klearfold to offer something for everyone across the visual packaging spectrum.

“For customers with sustainability goals of varying levels and timelines, we now offer superior quality PCR options of either 30% or 100%, depending on the ambitiousness of their programmes.”