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December 22, 2020

H&M develops reusable and recyclable multi-brand packaging system

Swedish clothing retailer H&M Group has enhanced commitment to its circular packaging strategy and sustainability with the launch of a new solution.

Swedish clothing retailer H&M Group has enhanced commitment to its circular packaging strategy and sustainability with the launch of a new solution.

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The new reusable and recyclable multi-brand paper packaging system with bags made with certified paper aims to reduce plastic waste amid increased online shopping levels.

The company seeks to reduce packaging by 25% and make them reusable, recyclable or compostable by at least 2025.

H&M Group service owner Hanna Lumikero said: “We are introducing a type of packaging that is better for both the customer and the environment.

“It is yet to be improved since we need to continue working on replacing the use of plastic throughout our logistics supply chain.

“But by introducing this new multi-brand packaging we are creating a huge impact by replacing the outer plastic with a paper solution. This is a small step on a long journey.”

H&M has already trialled the new packaging solution by sending packages to customers from its distribution centres in the Netherlands, the UK, Sweden, China, Russia and Australia.

It is also being rolled out in selected markets and plans to expand it in the coming months.

Lumikero added: “We use valuable input from our customers to improve and we know that they are happy about receiving their orders in more sustainable packaging.

“At the same time, we are committed to reducing plastic throughout our business and value chain. That is why we will implement this packaging solution in all of our brands.”

In October, H&M introduced a garment-to-garment recycling system that helps transform old textiles into new ones.

Related Companies

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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