Huhtamaki Foodservice Europe-Asia-Oceania has launched its new Adtone range of single-use paper cups with digital capabilities.

The new cups feature a heat-activated thermochromic label and a unique quick response (QR) code with a link to a specified website.

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When a hot drink is poured into the Adtone cup, the heat activates the thermochromic printing on the label to reveal the QR code, which is controlled by special digital data management software.

By scanning the QR code with a mobile device, users can access promotional websites and associated digital content.

Huhtamaki also noted that its management software ensures that each promotion code can only be used once and changes the digital content after use.

"When a hot drink is poured into the Adtone cup, the heat activates the thermochromic printing on the label to reveal the QR code."

The Adtone cups is said to be suitable for promotional campaigns run by cafes and restaurants.

In October 2016, Huhtamaki rolled out its first fully renewable paper cup, which features a bio-based coating.

The new Huhtamaki Future Smart paper cup is designed for hot and cold beverages, as well as ice cream and takeaway food.

Specialised in food and drink packaging solutions, Huhtamaki currently has 74 manufacturing units and 24 sales-only offices across 34 countries.

Image: Huhtamaki’s new Adtone cup. Photo: courtesy of Huhtamaki.