i2r packaging solutions has announced it will launch i2r Ultra, an innovative smoothwall aluminium tray at the forthcoming Packaging Innovations 2019 show at the NEC, Birmingham on 27-28 February.

The aluminium tray uses a new style of embossing to increase stress resistance which allows for reduction in the gauge, price point and environmental impact.

i2r partnered with Wolverhampton University to develop the tray, using finite element analysis prediction software. The container has a specialist rib and base configuration providing an increase in structural strength and weight reduction compared with others on the market. It also features a ‘rinse and recycle’ message and an Alu recyclable logo, to promote aluminium recycling among consumers.

i2r commercial director Jon West said: “With i2r Ultra, we have achieved a weight saving on an infinitely recyclable product and increased the strength over other competitor products.

“As a market leader, our abilities to innovate are well known. This design shows that we are working hard to address environmental concerns, whilst at the same time offering further innovation and commercial choice by increasing strength and offering the product at a reduced price point against comparable containers. We are really excited about this new range and the benefits it has to offer.”

The packaging company will launch i2r Ultra with eight aluminium trays alongside its existing smoothwall range and it aims to invest in new tooling to expand the range.

West said: “We welcome customers to contact us to discuss the project in more detail and we’ll act on their requirements. In complementing our existing products, it is technically possible to incorporate this design throughout the whole i2r smoothwall range.”

A recent report into aluminium foil containers by Future Market Insights (FMI) estimated revenue generated by the aluminium foil containers market would be around $3,092m in 2019.