UK supermarket chain Iceland has announced it will trial the complete removal of plastic bags from its Hackney, London store.

Instead of plastic bags, customers will be offered 15p extra-strong paper bags, which can hold up to 16kg. The retailer said that this is the equivalent of 70 packs of its 226g No Bull Burgers.

Other plastic-free bag alternatives on offer include 10p lightweight paper carrier bags, £1 jute bags, £1 Disney branded cotton bags and small paper bags for meat products.

Iceland has also announced it will also trial the 15p paper bags alongside 15p plastic bags for life in 25 stores across North Wales, Wirral and Cheshire. This trial will be introduced to a further 15 stores in Manchester from 10August this year. The supermarket chain said the trial will be used to observe consumer preference in a setting where the two options are offered side by side.

Operating for six months, the trials are anticipated to collectively save over 210,000 plastic bags.

Iceland managing director Richard Walker said: “We know that many customers are using ‘bags for life’ only once and the retail industry needs to work together to challenge this behaviour and find alternative solutions. Over 1.2 billion plastic bags for life were sold last year in the UK and this needs to change drastically.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“These trials will help us to understand how our customers feel about removing one of the most common objects associated with plastic, the supermarket carrier bag, and how they respond to various alternatives. We’re looking forward to seeing how customers respond and using the results of the trials in our wider plans to reduce our plastic footprint.”

The trials form a part of Iceland’s on-going efforts in replacing single-use plastic. Last year, the retailer removed single-use plastic carrier bags from all its stores and said it is working to explore non-plastic alternatives that meet the needs of customers and will support challenging consumer behaviour.

It also launched the UK’s first in-store reverse vending machines and trialled an in-store plastic-free greengrocer aisle this year.

Iceland aims to remove all plastic from its own-label packaging by the end of 2023.

The retailer said that since making its plastic-free commitment in January last year, it has reduced or removed plastic packaging across 81 lines and removed over 1,500 tonnes of plastic from its packaging.