Personal care brand Ingreendients has partnered with US-based packaging company Berry Global to develop fully recycled plastic bottles for haircare products.

Berry Global is launching shampoo and conditioner bottles for Ingreendients that are made entirely from post-consumer recycled (PCR) plastic content, including the cap.

The packaging company is producing the high-density polyethylene (HDPE) bottles at its manufacturing facility in Winchester, Virginia.

Berry Global regional business director David Long said: “We are happy to partner with Ingreendients to help support what’s important to all of us – a healthy planet.

“One hundred percent PCR packaging is one of the ways that our plant in Winchester, Virginia, can help new, inspiring brands meet their sustainability goals.”

Ingreendients said the launch of a flip-top polypropylene closure made entirely from recycled plastic highlights the brand’s commitment to sustainability.

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The brand is focused on reusing existing plastic and avoiding new plastic to ensure less plastic waste from personal care products is sent to landfill.

In addition to the bottles, the company uses 100% plant-derived ingredients for its salon-grade haircare product line.

Ingreendients brand founder Rajat Sharma said: “The beauty industry is responsible for a third of the landfill waste in America.

“One of the core pillars for Ingreendients is sustainable packaging so that we are not creating virgin plastic and adding to the pollution problem.

“Hence, our focus was on having the product packaged only in bottles made fully from PCR plastic.”

Based in Indiana, Berry Global supplies plastic packaging solutions for a range of industries.

In July this year, the company introduced Vita Round, a reusable drinking bottle intended to replace single-use bottles.

Designed to address increasing demand for a convenient, portable drinking solution, the 500ml bottle has been produced using a unique copolyester named Tritan.