Innis & Gunn chooses Spear labels for beer brands

Scotland-based brewer Innis & Gunn has selected Spear to print labels for its fruit-flavoured beer brands, Melville's Raspberry and Melville's Strawberry.

Spear printed the design on a pressure-sensitive matte paper stock, decorated with variant colours and combined this with a matte gold hot foil and rotary screen printed varnish for a textured finish.

As part of its design process, Spear used digital imaging software that allowed Melville's brand developers to see a realistic 3D image of their label on screen, reports labelsandlabeling.com.

US-based Spear supplies film pressure-sensitive labelling systems.