IP One, a fast-moving consumer goods company, has joined forces with Envicco on a sustainable plastic packaging initiative in Thailand.

Envicco is a joint venture of PTT Global Chemical Public Company (PTTGC) and ALPLA Packaging.

This packaging initiative is being tested with the Vixol Power black bottle. Vixol is IP One’s flagship brand.

The partners have launched a campaign, ‘Vixol: Transformative Innovation for Sustainable World’, that aims to repurpose discarded coloured plastic household waste into recyclable bottles.

The collaboration has developed new techniques to use recycled material in Vixol-branded bottles.

The partners used an approach to sort and recycle household-used packaging to produce post-consumer recycled high-density polyethylene plastic and redevelop it into new Vixol bottles.

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According to PTTGC, this project can produce more than 20 million Vixol bottles annually while reducing the carbon footprint associated with plastic production.

It has also helped build a closed-loop system for sustainable plastic packaging production.

IP One Strategy Group and Commerical Group executive vice-president Chayon Jetjirawat said: “For over 50 years, IP One has conducted its business operations that is aligned with sustainability, considering the value of resources and the environment.

“This involves developing products and innovations in line with the concept of circular economy, starting from product design, production processes, and the utilisation of packaging, aiming to collect them into the recycling system for further use.”