The brand has support from major beverage industry players. Credit: Jinx Drinx.

US-based alcohol start-up Jinx Drinx has announced the official launch of its Boozy Punch in Las Vegas, Nevada with an in-built safety feature in its pouch designed by Zenpack.

Promoting responsible alcohol consumption, the patent-pending packaging has a sealed-in straw to mitigate drink tampering and drink and drug-facilitated sexual assault (DFSA).

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Beverages contained in open drinkware or packaging can heighten the risk of tampering or spiking – adding drugs or alcohol to another person’s drink without their knowledge or permission.

Jinx cofounder Maddie Largey explained: “DFSA is a serious problem in the US and we believe Jinx can help 21 plus consumers, and Gen Z especially, enjoy their drinks without the fear of tampering.”

The proprietary pouch recently received the 2024 iF [International Forum Design GmbH] Award for design excellence, with Zenpack stating: “We set out to create the perfect form and material for usability, straw access and production efficiency.”

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The brand’s other founder Colin Michael previously designed an alcohol product for beverage giant AB InBev.

At the launch in Las Vegas, Jinx advisor and former vice-president at Heineken and Breakthru Beverage commented: “Jinx is truly changing how consumers view drinking occasions.”

Johnson Brothers Liquor Company western regional president Gary Charmel added: “In the competitive wider beverage alcohol landscape, it’s difficult to find a truly unique business like Jinx.”

The global alcoholic beverages packaging industry achieved a volume of 443bn units in 2023 and is projected to grow at a compound annual growth rate of more than 2% from 2023 to 2028.