Labelmaker Jordan Jelev has created a new label for Bulgarian winemaker Salla Estate using UPM Raflatac’s Velmart White WSA-FSC material.

The material is a thick paper exhibiting a unique texture with a traditional yet modern feel, according to UPM Raflatac.

For the new label, Jelev has created a pattern with printed diagonal lines and varnish on a paper background.

Saturated gold hot-foil was also used to stamp the Salla Estate logo onto the label.

Jelev said: “Salla Estate is a winery where tradition meets modernity in every aspect. I decided to create a modern heraldic label that would represent the past, present and future.

“These lines made the whole label shine and they were the perfect addition to the paper background, creating the best environment for the logo.”

“Influenced and inspired by heraldic tradition and modern design, I created a pattern with diagonal lines printed directly and raised varnish against the paper background. I did some research for the lines’ thickness and spacing and the result was amazing.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“These lines made the whole label shine and they were the perfect addition to the paper background creating the best environment for the logo.”

Besides offering design services, the labelmaker has decided to replace the bottle with a stylish Rhein-type bottle by Saverglass.

Salla Estate produces white wine from a facility near the Muhaliysko Kale fortress in Bulgaria.

Image: Salla Estate wine. Photo: courtesy of Jordan Jelev.