UK-based inline digital printing company DataLase has entered a strategic partnership with KBA-Metronic, a part of KBA-Group, to develop high-speed inline digital printing solutions.

KBA-Metronic expects to demonstrate a combination of its udaFORMAXX offline coding system and a CO² laser from its laserSYSTEM K series at this year’s Drupa exhibition in Düsseldorf, Germany.

KBA-Metronic product management director Sebastian Fries said "A laser-sensitive pigment is incorporated into an ink or coating which is applied to the cardboard, paper or film substrate by conventional print techniques.

"We are delighted to be a partner of DataLase to push this innovative solution for the printing industry with their different requirements for printing and identification."

"The laser beam then creates high-contrast digital printing of the substrate when applied at the point of packing or filling of the packaging.

"Laser marking is reliable, fast, freely programmable and works without any consumables.

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"We are delighted to be a partner of DataLase to push this innovative solution for the printing industry with their different requirements for printing and identification."

DataLase has developed a range of solutions for inline digital printing of products and packaging.

Inline digital printing helps differentiate products and drive marketing effectiveness through consumer interaction, personalisation and integrated promotion marketing such as graphics, logos, names, QR codes or barcodes.

It can also be used on several substrates and applications with folding cartons, case coding and labelling in monochrome colours.

DataLase recently collaborated with laser coding systems provider Mundi Technology to build its presence in Belgium, the Netherlands and Luxembourg.

Under the collaboration, Mundi Technology and DataLase will combine their knowledge in the development and design of laser marking technology to provide inline digital printing systems.