North American beverage company Keurig Dr Pepper (KDP) has started switching its Snapple and CORE brands to 100% recycled (rPET) plastic.

The move will see the company remove around 46.3 million pounds of virgin plastic used every year.

The new 16oz Snapple bottles are currently available in West Coast markets. They will be introduced in a phased manner all through early next year.

CORE bottles will be available for purchase in early 2021.

Both the brands’ bottles will display a How2Recycle label.

The American firm has a portfolio of over 125 owned, licensed and partner brands. It currently uses 20% of the materials produced from post-consumer recycled (PCR) content.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The use of recycled plastic bottles for its two brands will take the total content by nearly four percentage points.

In addition, the company will be able to reduce greenhouse gas emissions by about 30%. It will help save 35,000 metric tonnes of emissions from being release into the environment.

KDP chief sustainability officer Monique Oxender said: “Transitioning to recycled plastic bottles for two of our key brands is a critical next step in Keurig Dr Pepper’s commitment to a circular economy.

“This important portfolio evolution enables us to offer consumers their favourite beverages, while meeting their desire for more sustainable packaging.”

KDP aims to reach a PCR packaging target of 30% in its portfolio by 2025.

The packaging solution will also support KDP’s new climate targets agreed by the Science Based Targets initiative.

Moreover, KDP in one of America’s leading beverage companies that are supporting the American Beverage Association’s Every Bottle Back initiative.

The recycling modernisation initiative seeks to up the volume of recycled plastic for producing new bottles in the country.