US-based food manufacturer Kellanova has reduced the total amount of plastic packaging material used for three of its snack brands.

The three brands are Cheez-It Snap’d, Cheez-It Puff’d, and Club Crisps.

The new design has reduced the total material weight of these products by 672,000lb, including 124,000lb of plastic and 548,000lb of corrugated cardboard annually.

Kellanova CSO Janelle Meyers said: “Kellanova (formerly Kellogg Company) envisions a day where the planet thrives. Three popular snack brands, Cheez-It Snap’d, Cheez-It Puff’d and Club Crisps, have reduced the amount of plastic used in their packaging, while maintaining the same amount of delicious food in each package.”

The new sustainable packaging design is in line with Kellanova’s ‘Better Days Promise’ commitment towards making its packaging 100% reusable, recyclable, or compostable by the end of 2030.

Being a signatory to the Ellen MacArthur Foundation New Plastics Economy Pledge, the company also aims to reduce its virgin plastic by 5%.

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Kellanova VP chief R&D officer David Lestage said: “At just 12% of our total packaging footprint, Kellanova has one of the smallest plastic packaging footprints among peer companies.

“Yet we remain committed to working with new and existing partners, customers and other innovators to identify packaging solutions, such as the plastic reduction in Cheez-It Snap’d, Cheez-It Puff’d and Club Crisps, that protect and enhance our foods, while caring for the planet.”