KiddieKix to use NatureFlex from Innovia Films for cereals and dried fruit snacks packaging

14 September 2015 (Last Updated September 14th, 2015 18:30)

South Africa-based children health product manufacturer KiddieKix will be using Innovia Films' NatureFlex flexible packaging film for its cereals and dried fruit snacks.

NatureFlex

South Africa-based children health product manufacturer KiddieKix will be using Innovia Films' NatureFlex flexible packaging film for its cereals and dried fruit snacks.

The chosen packaging films are specially made from renewable resources, including wood-pulp, which Innovia Films derives from managed plantations.

These specialised films have been developed to protect products from UV light and mineral oil and feature high-seal strength and integrity, grease and chemical-resistance, dead fold and anti-static properties.

NatureFlex films are in compliance with American ASTM D6400 and European EN13432 standards specified for compostable packaging, Innovia said.

The films include heat seal-resins on both sides, offering a super-wide heat seal range for better machine performance.

"In terms of feel, quality, strength, durability and barrier protection, NatureFlex came out streets ahead of any other product."

KiddieKix founder Alison McDowell said: "At KiddieKix, our aim is take care of our children's future, which means creating an entirely eco-sustainable product, including the packaging. We sampled many compostable materials for our inner packaging and nothing compared to NatureFlex.

"In terms of feel, quality, strength, durability and barrier protection, NatureFlex came out streets ahead of any other product."

KiddieKix manufactures health and nutrition products for children at its facilities in Stellenbosch, Western Cape.

The South African company had unveiled its first bioriented polypropylene (BOPP) film, Propafilm RCU, earlier this year, which can offer protection for up to 1.5 years from mineral oil migration.

Equipped with superior optical properties, a low-sealing threshold and a broader sealing range, the product can be best used for packaging of a variety of products including biscuits, bakery, confectionery, dried foods, tea and cereals.


Image: KiddieKix is the manufacturer of health and nutrition products for children. Photo: courtesy of Innovia Films.