The MMSB of the region has applauded the brewery’s investment. Credit: Ian Wright/Flickr(Creative Commons).

Labatt Breweries of Canada has confirmed investing $10.5m into its St John’s brewery, located in the Canadian province of Newfoundland and Labrador.

The company will utilise this investment to install a new packaging system at the brewery.

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The new packaging system will help in replacing the traditional plastic packaging rings used for holding the six-packs and eight-packs of Labatt’s beer with new sustainable, paperboard packaging.

Labatt Atlantic Breweries Corporate Affairs director Wade Keller said: “This investment in Newfoundland and Labrador is a testament to Labatt’s commitment to a sustainable future, our brewery, our employees and our community.

“As we continue our journey towards the elimination of single-use plastic in our operations, this investment in paperboard packaging in our operations is proof of that.”

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Labatt’s latest move to paperboard packaging is expected to help in eliminating up to 24,000kg of plastic waste from reaching landfills every year.

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The investment is also expected to reduce the company’s single-use and recyclable plastics usage by approximately 242,000kg by 2024.

Multi-Material Stewardship Board (MMSB) CEO Charles Bown said: “Labatt has taken a major step forward in its sustainability journey.

“The brewery’s latest investment demonstrates a strong commitment to reducing its ecological footprint, increasing the recyclability of its products, and making a positive impact on the local community and environment.”

The MMSB is an agency of the Government of Newfoundland and Labrador that helps in the implementation of greener future initiatives.

Labatt’s beer packaging with plastic rings will continue to be available in the market during the transition as any available stock is depleted.

Customers can purchase Labatt’s beer bottles in six, 12, and 24 packs while its cans are available in packs of eight, 12, and 24.

The latest move comes after Labatt Breweries of Canada announced an investment of C$26.6m to increase the production capabilities of its brewery in London, UK.