North American food and beverage company Lassonde has launched bottles made from 25% post-consumer food-grade recycled polyethylene terephthalate (rPET) resin.

The bottles will be used for all the company’s juice brands that are available in 300ml packages in Canada.

All Lassonde portion-size bottles for the retail market and foodservice industry, including Oasis, Allen’s, Fairlee and Fruité, will adopt the bottle design.

The transition is due to be completed by the end of June.

Lassonde president and chief operating officer Jean Gattuso said: “This initiative is the logical next step in our efforts to develop even more eco-friendly containers and promote the circular economy.

“It’s another step toward achieving our sustainable development goals.”

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The launch of the sustainable packaging is in keeping with Lassonde’s vision for sustainable development.

By 2025, the company aims to replace all its plastic straws, introduce 50% post-consumer recycled (PCR) content in its PET packaging, and use fully recyclable packaging for all its products.

Lassonde will also collaborate with governments, industry and associations to promote effective sorting and collection of recyclable materials.

Lassonde executive vice-president and general manager Claire Bara said: “This new initiative builds on the momentum we initiated last year, with the launch of paper straws on KIJU juices and Simple Drop water offered in individually sized multi-layer containers.”

The company has taken several measures to reduce its environmental impact, including reducing the weight of its packaging and the amount of water used in its cooling and sanitisation processes.