Denmark-based toy manufacturer The Lego Group has announced plans to phase out single-use disposable plastics and to shift to 100% sustainable packaging by 2025.
The company will aim to use recycled or sustainably sourced, bio-based materials for all plastic-based packaging.
Lego Group environmental responsibility vice-president Tim Brooks said: “To support our company mission, we have a Planet Promise and we have pledged to play our part in protecting the planet for future generations.
“By bringing forward our ambition or sustainable packaging, we are acknowledging the need to find better packaging solutions sooner. We’ve made good progress and there is still work to do.
“Using sustainable packaging is an important part of fulfilling that promise. By bringing forward our ambition or sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner. We’ve made good progress in the past three years, and there is still work to do.”
The company uses non-recyclable disposable plastics for some of its existing packaging and plans to phase it all out in the coming years.
Brooks said that the company’s sustainable packaging drive will also make it easy for consumers to recycle.
The Lego Group also said that its packaging will be renewable, efficient and recyclable.
As part of its sustainability measures, around 75% of the cardboard Lego uses to make boxes comes from recycled material.
This year, the company started using recycled plastic in packaging blisters.
In 2015, Lego committed to using 100% sustainable materials in both its bricks and packaging by 2030.