UK-based packaging manufacturer Linpac has created an innovative modified atmosphere pack (MAP) for Young’s Seafood’s new range of beer-battered cod fillets.

Used to pack two fillets, the new MAP features a specially designed newspaper print on its film lid and tray.

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The newspaper graphic is laminated with a  transparent polyethylene terephthalate (rPET) sheet during the tray thermoforming process.

The MAP was developed in partnership with Young’s Seafood’s packaging team.

"We’re delighted to have delivered a solution that is reminiscent of classic newspaper print."

Linpac account director Andrew Wilkinson said: “This was certainly a fully collaborative process. It was important to create a seamless look and we managed this by working closely with our customer, Young’s Seafood.

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“As a complete pack solution, it was critical we worked as a cohesive team with our print partners, Parkside Flexibles, as well as our LINPAC film business colleagues in Pontivy, France.

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“We’re delighted to have delivered a solution that is reminiscent of classic newspaper print, along with the high-level of convenience that’s required by today’s consumer.”

The company stated that 90% of the new fish pack tray is made from recycled materials to meet European food safety regulations.

Linpac and its sister company Infia develop innovative packaging solutions, which are used by various companies worldwide.

Image: Young’s Seafood’s new fish pack tray. Photo: courtesy of LINPAC.