Linpac has partnered with retailer Tesco and chicken products supplier Cargill to roll out a split pack that addresses concerns over portion control and food waste.
The three firms worked together to create a new perforated tray for two chicken breast fillets.
As the MAP tray is divided into two compartments, consumers can store food as individual portions in fully sealed packs.
Linpac UK, Ireland, Middle East and Australia managing director Andrew Copson said: “The amount of food that goes to waste every year is unacceptable and emphasises more than ever how important it is for food companies, packaging manufacturers and retailers to work together to reduce the amount of food sent to landfill.
“Our new split packs have a specially designed perforation making it easier for consumers to separate the portions, without breaking the all-important seal.
"Consumers only use what they require, whilst keeping the remainder in the fridge with all the shelf-life and food safety benefits of an unopened pack.”
Although the tray's weight has increased by almost 6g per pack, the use of food-safe recycled content from bottle waste has grown by more than 91%.
The tray was designed after consumer-based research, carried out by Tesco, identified a demand for portion control to be introduced to poultry trays.