Lion Equity Partners has acquired Vivabox USA from Sodexo Group’s affiliate Sodexo Pass USA.

The financial terms of the acquisition were not disclosed.

Lion Equity operating partner Tom Carney said: “Vivabox is a dynamic, growth-oriented company with a long-standing reputation for delivering high-quality products and services to some of the world’s largest retailers.

“We believe the company is well positioned for continued growth, both organically and through strategic add-on acquisitions.”

“Our strength has always been seamless and scalable management of the entire process of delivering a unique product to clients.”

Headquartered in the US, Vivabox provides specialised marketing services to retail businesses across various categories, including the production of multi-branded ‘sample boxes’ for retailers.

The company also provides design and packaging management; box and bag content management, as well as logistics support through its global network of strategic partners.

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Vivabox CEO Desiree Paquette said: “Our strength has always been seamless and scalable management of the entire process of delivering a unique product to clients.

“The combination of Vivabox’s consumer products expertise along with strategic direction and capital from Lion Equity positions our company extremely well for continued success.”

Lion Equity Partners is a private investment firm based in Denver, Colorado, US.

The company focuses on purchasing controlling interests in middle-market businesses across various industries and creating value in its portfolio companies through a combination of organic growth and add-on acquisitions.