Loop Industries has signed a multi-year ‘take or pay’ supply agreement with beauty and personal care company L’Occitane en Provence for 100% sustainable PET plastic.
L’Occitane will incorporate Loop PET plastic into its product packaging from 2022. The Loop logo will be placed on the packaging.
The move to incorporate Loop-branded PET into its packaging complements L’Occitane’s commitment to using 100%-recycled plastic in its bottles by 2025.
Loop Industries founder and CEO Daniel Solomita said: “Helping companies leverage their packaging as a symbol of their commitment to sustainability rather than a symbol of waste is one of our primary missions.
“We are so pleased to work with the L’Occitane Group, a leading premium retail brand, to do just that. We are convinced that companies that make this transition, use sustainable packaging and encourage recycling will help restore our environment and create greater economic value.”
L’Occitane offers in-store recycling facilities across 30% of its company-owned stores to encourage customers to support them to reduce plastic waste. It will expand the facilities to 100% of its stores by 2025.
As part of its global effort to reduce plastic pollution, L’Occitane has recently signed the New Plastics Economy Global Commitment of the Ellen MacArthur Foundation.
The initiative will help reduce the company’s plastic footprint and encourage the reuse and recycling of plastic products.