London’s foodie haven Borough Market has installed three new drinking fountains as a part of its initiative to eliminate the usage of plastic bottles and reduce pollution.

Each of the installed fountains provides three streams of water, two of which can be used to drink and the other one to refill bottles.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Under the new plan, Borough Market will phase out the sale of plastic bottles in the next six months and intends to introduce refillable bottles made from recycled plastic.

The new recyclable bottles can be purchased from the shops in the market.

"We are proud to take this significant step forward as part of our ongoing commitment to making Borough Market Britain’s greenest place to shop."

Borough Market managing director Darren Henaghan was quoted as saying: “By using the new Borough Fountains our visitors will be able to refill and refresh without having to buy a plastic bottle each time.

See Also:

“We are proud to take this significant step forward as part of our ongoing commitment to making Borough Market Britain’s greenest place to shop, and hope that others will follow suit.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

According to a report published by London Assembly, the city consumes approximately 7.7 billion bottles of water annually, most of which are not recycled.

Disposed bottles end up getting dumped at the landfills, rivers or oceans.

Borough Market noted that it is taking a comprehensive approach to minimise harmful impact towards the environment.

Over the years, none of the disposed of items such as cardboard, paper, plastic, glass and wood in the market are dumped in landfills. The items are recycled while food waste is sent to an anaerobic digestion plant.

The market traders also package their products in bio-degradable and compostable items.