TerraCycle’s global circular shopping platform initiative Loop has expanded to 48 US states to meet the increasing consumer demand.

Launched last year in Northeast US and Paris, France, Loop is currently available to an unlimited number of users in every ZIP code in the contiguous states.

Through this platform, consumers can shop for brands in durable packaging that can be reused until the end of its life, thereby creating a circular system.

Loop and TerraCycle founder and CEO Tom Szaky said: “Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen.

“With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important.”

As of now, Loop has partnered with more than 80 brands and 400 products globally.

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It is also joined by companies including Unilever and Nature’s Path, as well as independently owned businesses like Reinberger Nut Butters, Melanin Essentials and Soapply.

The platform is currently available only online but is expected to be introduced in-store following integration into its retail partners next year.

Select Kroger stores in the US will allow customers to buy Loop products from 2021. The platform is also expected to expand to Canada, Australia and Japan next year.

The platform was introduced in the UK in July this year. Loop partnered with UK supermarket Tesco to launch a trial which delivers products in reusable packaging.