The Canadian branch of personal care retailer L’Oréal has partnered with retail pharmacy chain London Drugs and TerraCycle on a recycling initiative in Canada.

As part of the initiative, L’Oréal’s Consumer Products Division will work with TerraCycle to enable customers to recycle their empty cosmetics products in all London Drugs locations across Canada.

Customers can return their empty packaging, including that for foundation, mascara and lipsticks, in the cosmetics section of the London Drugs stores.

After breaking down collected packaging, TerraCycle will separate it according to material and convert it into usable recyclable forms.

London Drugs chief operating officer and president Clint Mahlman said: “We are thrilled to be collaborating once again with TerraCycle, and with our excellent partner L’Oréal to give our customers the chance to recycle their cosmetics and help us in our commitment to sending zero waste to landfills.

“Our long history of finding innovative and responsible ways for customers to reduce their environmental impact is something we are proud to provide to our customers with partners like L’Oreal and TerraCycle.”

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Canadians are estimated to discard three million tonnes of plastic waste every year, only 9% of which is recycled.

L’Oréal Canada brand director Carole Maury said: “In partnership with London Drugs and TerraCycle, we wanted to develop a programme that would empower Canadians to commit to a greener future.

“We are thrilled to provide an opportunity to our consumers to integrate sustainable shopping practices that can enable everyone to be a part of the change.”

Last April, L’Oréal Paris committed to reducing the amount of packaging used for its products by 20% by 2030.

The company announced the commitment under its ‘L’Oréal For the Future’ sustainability programme, which outlines its sustainability goals for this decade.