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April 19, 2021

Marico joins Dow and Lucro’s sustainable packaging initiative

Indian consumer goods company Marico has joined a sustainable packaging partnership led by Dow and Lucro Plastecycle.

Indian consumer goods company Marico has joined a sustainable packaging partnership led by Dow and Lucro Plastecycle .

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In February, Dow and Lucro Plastecycle partnered to develop polyethylene (PE) film solutions using post-consumer recycled (PCR) plastics.

Marico ‘s joining the partnership is expected to help Dow meet its goal of procuring, reusing or recycling 1MMT of plastics by 2030, as well as driving the adoption of PCR in sustainable packaging in the Asia Pacific region.

Dow Packaging and Speciality Plastics Asia Pacific commercial vice-president Bambang Candra said: “We are pleased to welcome Marico , a leading consumer goods company in the health, beauty and wellness space, join us in partnership and leading the way in India by offering circular packaging options through Dow ‘s innovative resins and Lucro’s expertise as a high quality, innovative and recycled-content flexible film manufacturer.

“This partnership places all the valuable stakeholders along the road to sustainability, with the aim to meet market demands for brands seeking to use more recycled content in their packaging.”

Marico supply chain and IT chief operating officer Jitendra Mahajan said: “Sustainability is a long-term commitment and a way of life at Marico . We are constantly working towards making a difference by adopting every possible measure that will propel us further along the road to secure a sustainable future.

“Furthering our ongoing programmes towards integrating circularity principles in product packaging, this partnership with Dow is significant as it enables us to use PCR resin, which helps reduce our carbon footprint.”

Related Companies

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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