Markem-Imaje, a wholly owned subsidiary of the US-based company Dover, has launched a new resin and wax thermal transfer ribbon, called ‘SmartDate Xtra 3530’.

The new ribbon has been developed to address the increasing demands for durable code printing on environmentally friendly flexible film packaging, especially in the pharmaceutical and food and beverage sectors.

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Markem-Imaje said its new resin and wax thermal transfer ribbon will allow users in the packaging industry to print on paper-based substrates, including glossy, uncoated, coated and rough papers.

Markem-Imaje’s global product communications manager Alicia Tissot said: “The SmartDate Xtra 3530 ribbon has been designed to address the growing challenge of manufacturers to find a high-quality, environmentally-friendly coding solution that can print durable and legible codes onto rough films and papers.

“We are excited to introduce a product that delivers excellent print quality on paper-based flexible packaging while ensuring durable codes from the production line until purchase by the end customer.”

The latest addition will further complement the company’s existing SmartDate Xtra 3750, a ribbon designed primarily to deliver maximum durability and rub resistance for smooth and rough substrates.

With more and more companies switching to eco-friendly packaging alternatives such as paper-based flexible film packaging, it has become more challenging to print durable and legible codes onto these materials, the company says.

The organisation’s wax/resin ribbons can counter these challenges by ensuring that the printed code remains intact and legible throughout the entirety of the supply chain, from the production line to eventual customer purchase.

Markem-Imaje offers a complete line of reliable and innovative thermal transfer, inkjet, laser, as well as print and label application solutions.

With 30 subsidiaries, it currently operates six technology centres and various equipment repair centres to support the requirements of more than 50,000 customers.