US-based food company Mars has partnered with plastic packaging manufacturer Berry Global to launch snack jars made with recycled plastic content.
Manufactured with a single-pellet, food-grade resin, the polyethylene terephthalate (PET) jars are claimed to contain 15% post-consumer resin (PCR).
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The jars are available in 60oz, 81oz and 87oz variants, with each size offering the same look and feel.
These jars are expected to remove around 300t of virgin plastic a year.
In addition, the 81oz and 87oz jars each weigh 10g less, reducing carbon dioxide emissions by 374t.
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Berry Global North America consumer packaging EVP and general manager Brian Hunt said: “By leveraging our material science expertise and technical resources, we proactively created a solution for Mars without disruption to product performance.
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By GlobalData“Through partnerships and creative thinking such as this, customers look to Berry for unique solutions to their sustainability challenges.”
The lighter-weight jars will be introduced for Mars’ M&M’s, Skittles and Starburst brands later this month.
The investment in packaging is part of the company’s ongoing commitment to sustainability.
Mars Wrigley North America research and development (R&D) vice-president Justin Comes said: “At Mars, we want to contribute to a circular economy where packaging material never becomes waste, but is recycled, reused or composted.
“We have set an aggressive, science-based strategy to innovate our packaging and this change to 15% PCR for these large-format jars is a significant step towards a more sustainable future.”
Based in Indiana, Berry Global works with clients to develop, design and manufacture products that contribute to a circular economy.
The company recently partnered with personal care brand Ingredients to develop fully recycled plastic bottles for haircare products.
The high-density polyethylene (HDPE) bottles and caps are made entirely from PCR plastic.
They are being produced at Berry Global’s manufacturing facility in Winchester, Virginia.
