View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
September 10, 2020

McDonald’s to partner with Terracycle for packaging service Loop

American fast-food company McDonald's has partnered with recycling company TerraCycle’s circular packaging service Loop.

American fast-food company McDonald’s has partnered with recycling company TerraCycle ’s circular packaging service Loop.

Under the collaboration, the partners will pilot a new reusable cup model across select McDonald’s restaurants in the UK next year.

The new reusable cup is designed for hot beverages and to reduce waste.

Customers can pay a small deposit for a durable Loop-created cup, and after use it can be returned at participating McDonald’s UK restaurants and the deposit can be redeemed.

McDonald’s global sustainability vice-president Jenny McColloch said: “We’re on a journey to rethink how we package products to give customers options that reduce waste, maintain the highest safety standards, and enhance the McDonald’s experience they expect and enjoy.

“That’s an innovation challenge, and it’s one we think the Loop model has potential to help us solve.

“Our commitment to communities is one of our core values as a company, and this pilot will generate important local insights and lessons to share along the way.

“We’re excited to assess how new reusable packaging models could work within our system as we accelerate circular packaging solutions with our partners around the globe.”

In November last year, McDonald’s launched trial programmes across Europe to reduce plastic and improve sustainability in packaging.

Last month, US baking company Bimbo Bakeries partnered with recycling company TerraCycle to make its packaging recyclable.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Packaging Gateway