US baking company Bimbo Bakeries has partnered with recycling company TerraCycle to make its packaging recyclable.
As part of this partnership, customers can recycle Bimbo Bakeries’ bread, buns, bagels and English muffin bags via TerraCycle.
The Bimbo Bakeries USA Bag Recycling Program is open for any individual, school, office, or community organisation.
Bimbo Bakeries USA president Fred Penny said: “Because plastic bags, like those used in our packaging, are not recyclable today through household recycling streams, most end up in landfills.
“Expanding our partnership with TerraCycle enables consumers across the country to easily recycle our plastic bags from their own homes at no charge.
“This was an important, immediate action for our company as we work toward our commitment of 100% sustainable packaging by 2025.
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“As the first and only baking company to partner with TerraCycle, we have already recycled more than five million pounds of waste and look forward to enabling consumers to divert more millions of pounds of plastic from landfills.”
Additionally, collectors can earn points for every pound of packaging waste sent to TerraCycle through the Bimbo Bakeries USA Bag Recycling Program.
Collectors can use it for charitable gifts or converted to cash and donated to non-profit organisations of their choice.
TerraCycle CEO Tom Szaky said: “It’s through lasting partnerships like the one we enjoy with Bimbo Bakeries USA that allow us to fulfil our objective and help preserve the environment for future generations.”
Last week, automaker Subaru of America has expanded its existing partnership with TerraCycle to launch a new personal protective equipment (PPE) waste recycling initiative.