Meadow, a packaging technology company based in Stockholm, has signed an agreement to partner with Novelis, a provider of sustainable aluminium solutions.
With this move, Novelis will become a part of Meadow’s network of supply chain partners for aluminium.
The agreement centres on increasing the proportion of recycled materials in Meadow’s aluminium pre-fill solution, referred to as the MEADOW KAPSUL.
Novelis joins a lineup of industry players, including Ball Corporation, DRT Holdings, and C-CARE, within Meadow’s supply chain.
This collaboration strengthens Meadow’s ability to deliver its aluminium pre-fill solution at scale, backed by a robust industrial network.
Operating across nine nations in North America, South America, Europe, and Asia, Novelis recycles around 2.3 million metric tonnes of aluminium scrap annually.
This includes a substantial quantity of used beverage cans, making Novelis as a “critical partner” in the shift towards a circular economy.
Meadow has confirmed its commitment to more collaboration with Novelis on various projects.
Meadow co-founder and CEO Victor Ljungberg said: “Working with Novelis marks another exciting milestone for Meadow; as a world leader in aluminium recycling and rolling, Novelis brings not only deep industrial expertise, but the scale and reliability needed to support our continued commercial growth.
“Crucially, it strengthens the sustainability of our value chain, creating one of the most circular packaging solutions available today, and brings us closer to our end goal of eliminating linear packaging.”
This strategic partnership is motivated by a mutual aim to create sustainable solutions that tackle the global waste challenge and enhance circularity.
It underscores both Novelis’ and Meadow’s commitment to broadening the circular characteristics of aluminium in the consumer-packaged goods sector.
Novelis senior vice-president and chief commercial officer Greg Schlicht said: “We are proud to work with Meadow to deliver a sustainable packaging option for consumer household products across the globe.
“Meadow’s focus on reducing waste and improving circularity aligns perfectly with our vision to advance aluminium as the material of choice with circular solutions. Together, we are developing innovative products to create a more circular and sustainable future.”
In October 2024, Novelis announced a 27% reduction in carbon emissions in financial year 2024 from its 2016 baseline.
