Metsä Board and Pro Carton partner for packaging design challenge

29 January 2018 (Last Updated January 29th, 2018 10:45)

Global fibre paperboards manufacturer Metsä Board has collaborated with the European Association of Carton and Cartonboard Manufacturers (Pro Carton) to support young packaging design talent and advance the development of sustainable packaging using renewable materials.

Metsä Board and Pro Carton partner for packaging design challenge
Metsä Board Design and Innovation director Cyril Drouet. Credit: Metsä Group.

Global fibre paperboards manufacturer Metsä Board has collaborated with the European Association of Carton and Cartonboard Manufacturers, Pro Carton, to support young packaging design talent and advance the development of sustainable packaging using renewable materials.

The collaboration includes Pro Carton’s Young Designers Award and Metsä Board’s Better with Less – Design Challenge.

Launched last November, the design challenge is a global packaging design competition that seeks to find new, environmentally friendly and functional packaging solutions for various types of consumer packages, including takeaway meals, e-commerce, wellness, cosmetics and dry food.

“We need to think about the packaging lifecycle from start to finish and inspire discussion and innovation on more sustainable and experimental packaging.”

The Pro Carton Young Designers Award aims to promote innovative design with cartonboard, as well as reduce or replace the use of plastic.

Metsä Board design and innovation director Cyril Drouet said: “To create a true impact in the world, we need to join forces and take action across the whole packaging chain.

“As consumption of packaging grows, we need to think about the packaging lifecycle from start to finish and inspire discussion and innovation on more sustainable and experimental packaging.

“The Better with Less – Design Challenge is one forum to do this and the great response received so far shows there are lots of new ideas emerging.”

An international jury comprising several branding and packaging experts, including Lars Wallentin, Terri Goldstein, Marianne Rosner Klimchuk, Peter Désilets, John Mahaffie, and Cyril Drouethave supported the Better with Less – Design Challenge.

Registration for the challenge is open for designers and design students until 31 March 2018, with €10,000 as the main prize and an additional prize of an internship opportunity for one student at Metsä Board’s packaging services unit in Shanghai, China.

Finalists and the winners for both the Better with Less – Design Challenge and Pro Carton Young Designers Award are expected to be announced this year.