Metsä Board, a division of Metsä Group, is set to unveil new premium gift packaging concepts at the upcoming Paris Packaging Week 2024 event.

During the event, which will be held on 17-18 January, the company will showcase its advanced paperboard and packaging solutions designed to meet the evolving needs of the beauty industry.  

Its highlight is a resource-efficient and recyclable microflute solution that serves as an alternative to conventional rigid boxes. 

The new gift box design uses less material and boasts a reduced carbon footprint when compared to traditional options.  

The packaging features the option for an uncoated or coated white kraftliner surface liner.  

In addition, Metsä Board will display its advanced Muoto 3D fibre packaging solution, which can be moulded into rounded, complex shapes.  

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By GlobalData

A prototype of this concept was created by Metsä Spring in collaboration with Fiskars Group at Metsä Board’s Excellence Centre. 

The prototype demonstrates the potential of combining 3D inner packaging with a paperboard exterior.  

Metsä Board will invite visitors at Paris Packaging Week to engage with its team of experts to discuss their specific packaging requirements and learn about strategies to reduce their packaging’s carbon footprint. 

The event will bring together industry professionals to the Paris Expo Porte de Versailles exhibition centre.  

In November last year, Metsä Board teamed up with industry partners to redesign the packaging of an ice cream product range.