UK-based company Micro-Fresh has developed an invisible anti-mould agent to help retailers in tackling the plastic pollution menace.
Retailers are increasingly focusing on sustainable means to curb the plastics problem.
Known as Midell 3811, the anti-mould agent is based on ‘freshness agent’ Micro-Fresh technology, which was developed by Micro-Fresh.
Retailers need to directly apply Midell 3811 to products before shipping, which eliminates the need for commonly used anti-mould treatments, including single-use plastic stickers or silica gel packets.
These plastic stickers mostly end up in landfill or oceans, adding to the growing pollution problem.
Micro-Fresh creator Byron Dixon OBE noted that between five and 13 million tonnes of plastic enter the oceans every year.
The new anti-mould agent, which is claimed to be aqueous based, plastic free, and vegan-friendly, will allow retailers to achieve a significant reduction in single-use plastic packaging.
Dixon said: “Whilst many retailers may want to reduce plastic use to engage with consumers and prove the credentials of their brand, it can have potentially huge financial implications in an already price-competitive market.
“Through a non-plastic anti-mould solution, such as the Midell 3811 form of Micro-Fresh, retailers can make a genuine claim regarding a reduction in plastic use.
“Midell 3811 is also active throughout the lifetime of the product in comparison to gel packets or stickers which are usually disposed of instantly.”
He is calling on retailers to shift to Midell 3811 in order to meet the environmental expectations of consumers.
Midell 3811 is also said to be free from restricted substances and substances of very high concern (SVHC).
Originally developed in 2006, Micro-Fresh technology is aimed at prevention of the growth of mould on products during shipment.