MillerCoors, a joint venture of SABMiller and Molson Coors, is set to unveil a new look for Miller Genuine Draft (MGD) primary and secondary packaging.
The newly designed black-label packaging, which will begin to appear in stores in the few next weeks, highlights the brand’s draft taste, the company said.
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Jennifer Anton, MGD marketing manager, said the increasing global presence of the brand has prompted the company to create the ‘draft beer in a bottle’.
The transition to the new bottle will be completed by January 2012 across the US.
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