MillerCoors introduces new packaging for draft beer

MillerCoors, a joint venture of SABMiller and Molson Coors, is set to unveil a new look for Miller Genuine Draft (MGD) primary and secondary packaging.

The newly designed black-label packaging, which will begin to appear in stores in the few next weeks, highlights the brand’s draft taste, the company said.

Jennifer Anton, MGD marketing manager, said the increasing global presence of the brand has prompted the company to create the ‘draft beer in a bottle’.

The transition to the new bottle will be completed by January 2012 across the US.