Mënaji introduces men’s skincare powder in new packaging

2 March 2014 (Last Updated March 2nd, 2014 18:30)

US-based folding carton manufacturer Bert has created a new packaging for Mënaji Skincare's HDPV Anti-Shine powder for men.

Skin Care

US-based folding carton manufacturer Bert has created a new packaging for Mënaji Skincare's HDPV Anti-Shine powder for men.

The new packaging has clearly marked universal product code (UPC) and stock keeping unit (SKU) codes designed to help department store operators manage retail stocking and processing. Bert also developed a quick response (QR) code to allow immediate and ongoing customer engagement.

The packaging complies with the latest international EU regulations and has been designed to meet the requirements of the brand's global distribution partners and provide key product information.

The HDPV box supports sustainability, requiring fewer printing dyes and appropriate paper stock that help to reduce its carbon footprint.

Mënaji Worldwide COO Pamela Viglielmo said that the new HDPV package for male consumers has a higher paper content than the company's original package.

"The box's design seamlessly ties in to our line's established brand look and message and fits with the entire Mënaji Skincare family of products with a cohesive brand DNA look and feel," Viglielmo added.

Bert's job was to create an environmentally friendly paper package that addressed Mënaji's target male demographic.


Image: Mënaji's skincare brand for men in new packaging designed by Bert. Photo: courtesy of Vocus PRW Holdings, LLC.