The new packaging for Essity’s feminine care products is made from renewable materials and byproducts from the paper-making industry.
It is manufactured from circular feedstock based on the International Sustainability & Carbon Certification’s (ISCC) mass balance approach.
In addition, Essity’s new feminine care product packaging contains mechanically recycled content from post-consumer material.
Mondi said that the solution has strong sealing properties and does not compromise on high-level protection.
It is also designed to provide better print quality to maintain the on-shelf appeal of Essity’s European brands, such as Bodyform, Libresse, Nana and Nuvenia.
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Mondi regional sales consumer flexibles Marjo Kuisma said: “The challenge was to find the best combination of renewable and recycled content that maintains product quality and the production efficiency already enjoyed by Essity.
“We tested several options until we found the most suitable solution.
“Working in collaboration with Essity and Dow validates our EcoSolutions approach; we go back to the start and ask the right questions to ensure we create the best possible solution for our customers.”
The mono-material packaging is in line with Essity’s commitment to achieving 100% recyclability and using up to 85% biomass, renewable or recycled material in all bags where up to 25% are recycled plastics.
The solution will replace the previously used bags, which contain 50% renewable materials.
Dow Feminine Care global technical innovation manager Guosheng Zhang said: “We are excited to launch the new feminine care packaging that has a reduced carbon footprint and will contribute to our sustainable innovations.
“The solution demonstrates our and Mondi’s commitment to the Ellen MacArthur Foundation: to work towards full recyclability and to increase the use of recycled plastic in our packaging.”
In June this year, Mondi developed a range of ‘fit-for-purpose’ packaging solutions for the fresh produce market.