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February 9, 2022

Mondi introduces reusable packaging for Henkel’s Pril brand

The recyclable refill pouch is designed to offer durability for both in-store and online shopping.

UK-based packaging and paper company Mondi has developed a reusable packaging concept for Henkel’s brand of Pril hand dishwashing products in Germany.

The packaging concept includes a fully recycled and reusable polyethylene terephthalate (PET) pump dispenser bottle, with refills packed in a recyclable polyethylene (PE) mono-material pouch.

The lightweight pouch is designed for in-store shopping, home deliveries and online purchases.

It has been certified by Blauer Engel, the independent ecolabel of Germany’s federal government.

Mondi consumer flexibles global key account manager Muriel Joncheray said: “At Mondi, we have defined sustainability goals that focus on circular driven solutions in our MAP2030 action plan.

“This includes a target to make 100% of our products reusable, recyclable or compostable by 2025 – just like the recyclable pouch for Henkel.

“Our EcoSolutions approach meant that we worked very closely with the Henkel team to create the new packaging.

“While the aim was to provide a solution that helped Henkel reach its sustainability targets, we also needed to ensure the materials and structure would protect the product in transit and on-shelf, preventing leakage and minimising waste.”

The new packaging is in line with Henkel’s commitment to making all its packaging recyclable or reusable and reduce its use of fossil-based virgin plastic by 50% by 2025.

The company said the stand-up pouch reduces plastic by 70% for every rigid plastic bottle it replaces.

Henkel global packaging innovation dishwashing head Carsten Bertram said: “Our strategy is based around circular economy and focuses on integrating recycled plastics, reducing the amount of plastic packaging, having reusable packaging and using fully recyclable packaging concepts to close the loop.

“Mondi was the obvious partner to help us with their expertise in creating the best possible solutions – for the product, the planet and the customer.”

In October last year, packaging and recycling company ALPLA partnered with Henkel to develop recyclable packaging for Henkel’s Somat dishwashing gel products.

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