The design features an integrated handle for convenience. Credit: Mondi.

Paper packaging leader Mondi has confirmed the significant environmental benefits of its Hug&Hold solution through a life cycle assessment (LCA).

This paper-based alternative to plastic shrink wrap for bundling polyethylene terephthalate beverage bottles boasts a 43% lower carbon footprint compared to traditional low-density polyethylene (LDPE) virgin plastic and a 15% improvement over 100% recycled LDPE options.

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The design combines a kraft paper sleeve for secure transport with a corrugated carrying handle that firmly grips the bottles by the neck. This integrated handle provides both convenience and strength.

Mondi commissioned a critically reviewed and International Organization for Standardization (ISO)-compliant LCA to assess Hug&Hold’s environmental impact across its entire life cycle, from raw material acquisition and production to end-of-life disposal (based on typical practices in the EU27).

The assessment employed the Environmental Footprint method and evaluated 16 key indicators, including climate change, fossil resource use, and water utilisation.

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The results were clear: Hug&Hold significantly reduces environmental impact in various categories when compared to plastic shrink wrap.

This includes a 43% lower carbon footprint – a major benefit for companies aiming to minimise their environmental impact.

“Mondi values independent critical reviews and a data-driven route to help customers assess the environmental impact of their products. This LCA on Hug&Hold delivers on that,” said Silvia Hanzelova, sales director of Specialty Kraft Paper at Mondi.

“The results play a vital role in our customers’ decision-making process, which ensures that we keep creating sustainable solutions in line with our MAP2030 (Mondi Action Plan 2030) commitments, providing effective and creative solutions – that are sustainable by design and successful in application.”

Hug&Hold offers beverage companies a compelling alternative to traditional plastic packaging. It delivers on sustainability goals without compromising functionality or user experience.

By switching to Hug&Hold, companies can significantly reduce their environmental footprint and demonstrate their commitment to eco-conscious practices.