Custom steel returnable shipping racks and packaging manufacturer Morrison Industries has announced the strategic acquisition of Envoy Packaging.

The move is part of Morrison Industries’ plan to expand its presence and enhance customer service while foraying into new markets.

It will also help the company simplify its product line and its clients’ purchasing power.

Envoy Packaging CEO Rachelle Smith said: “I am honoured and excited to be leading this new venture. It will only strengthen us to better serve and support both new and existing customers.”

Headquartered in Lebanon, Tennessee, Morrison Industries specialises in designing and building steel products for various industries including customised shipping racks for the automotive industry.

The company has operations in Morrison, Tennessee and Novi in Michigan.

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In addition to fabricating plastic and foam packaging, Envoy Packaging will develop dunnage to work together with steel shipping racks and expendable, cardboard, packaging of Morrison Industries.

The acquisition will enable the two companies to produce and sell an entire line of both expendable and returnable packaging products.

Morrison Industries CEO Jacob Wilson said: “This acquisition is an extremely exciting opportunity to add product offerings and experience for Morrison’s packaging division and our customers.

“As Morrison continues to grow, the strategic acquisition of Envoy Packaging aligns with our vision and enables our teams to expand our offerings, better supporting our customer’s packaging needs. The most important element for success in a transaction like this is cultural alignment. With Envoy, we have found a perfect fit.”